DETROIT Detroit’s automakers
went out with a whimper in 2007,
as a lackluster December failed to
pull the industry out of the lowest
U.S. auto sales slump in nearly a
decade.
Ford Motor Co. was knocked from
its perch as the No. 2 U.S. auto
seller, a position it held since 1931,
while General Motors appeared
likely to lose its title of the largest
automaker in the world. Both were
dethroned by the juggernaut that is
Toyota.
Toyota Motor Corp. sold 2.62 million
cars and trucks in the U.S. in
2007, which amounted to 48,226
more than Ford, according to sales
figures released Thursday. Toyota’s
sales were up 3 percent for the
year, buoyed by new products such
as the Toyota Tundra pickup, which

saw sales jump 57 percent. Ford’s
sales fell 12 percent to 2.57 million
vehicles.
General Motors Corp. remained the
U.S. sales leader, selling 3.82 million
vehicles in 2007. But that was down
6 percent from the previous year as
customers turned away from some
large sedans and sport utility vehicles
and GM cut low profit sales to
employees and rental car companies.

Even worse, GM could fall behind
Toyota in the race to be the world’s
biggest automaker. GM said Thursday
it made 9.28 million vehicles
worldwide last year, roughly
230,000 fewer than Toyota’s 2007
production estimate of 9.51 million.
Toyota expects to have final numbers
later in January but issued the
2007 estimate on Dec. 25 with just
six days left in the year.

The real prize, the worldwide auto
sales lead, must still be determined,
with both companies to release
2007 global sales figures later this
month. GM has been the world’s
largest automaker by sales for 76
years.
Officials at GM, Ford and Toyota
downplayed the news Thursday.
“We don’t pay a lot of attention to
rankings such as that,” Toyota
spokesman Irv Miller said. “It’s always
nice to see the product is
recognized and accepted by the
consumer. The consumer’s going to
be the ultimate determining factor
in who the winner is.”
In an Internet chat with journalists,
GM Chairman and Chief Executive
Rick Wagoner said GM leads in 13
of the 15 largest markets, but Toyota
has a huge lead in Japan.
“We’re staying focused on our
plan,” he said. “Great cars, smart
marketing, growth in the emerging
markets. And hopefully that will
keep us on top. If not, we’ll come
back to work the next day and work
even harder.”
Isuzu News Isuzu sticks with GM for DuraMax diesel engine joint venture

One of the technical highlights of the last generation
GMT 800 full size trucks from GM was the
Duramax
turbo diesel V 8. This strong, efficient, refined engine was miles ahead of the Navistar engine in
the Ford trucks and the Cummins engine that Dodge uses. The Duramax diesels are built by a General
Motors Isuzu joint venture in Ohio called
DMAX ltd. However, in the last year and a half, GM has been
extricating themselves from most of their Japanese partnerships including Isuzu. Earlier this week,
Isuzu announced that they were hooking up with Toyota and would work with Toyota on developing
diesel engines for use in Toyota vehicles.
This caused the Japanese newspaper
Nihon Keizai Shimbun to report that
Isuzu was asking GM to sell
their stake in the DMAX and another venture in Poland to Toyota. Today, both Isuzu and
Toyota denied
the report and in fact said that the issue had not even been discussed. The Japanese paper’s report
did say that the plant would continue to supply engines to GM after a Toyota deal, which would
be critical to GM’s truck programs. GM CEO
Rick Wagoner is in Tokyo today so it remains to be seen
what will happen.