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"FAB4 Publishing House (FAB4), is a Philippine-based service-oriented organization focused on publishing both On-Line and Conventional Print Media. The company provides the Filipino people access to free information thru its monthly Newsmagazine Village People. "
Business Background
The Philippine Market’s Newspaper Publication Sector comprise of 3 Major Player’s (Inquirer, Star and Manila Bulletin) which has a circulation of more than 500,000 combined. While the Tabloids Sector accounting yet another 500,000 in circulation.
FREE Publications such as Village News, Village People etc. (75,000 printed copies) only accounts for a fraction of the circulation of the major daily’s.
While Major Daily’s account for 90% of the Total Market Share, Advertising rates is also 90% higher compared to FREE Publication.
By combining Quality Content, Quality Prints and ad in the On-Line Publication, FAB4 will immediately establish its footing in the advertising industry as the innovators and will likely be noticed by advertisers as an alternative for their advertising needs.
"FAB4 believes that its venture in the Publication Business does not only support the company’s
commercial intentions, but carries a high degree of social commitment to serve the country
and its people. The company, therefore, conducts business within the virtues of its vision and
mission statements which will guide the company through its short and long term operations. "
VISION
FAB4 is committing itself in establishing a long term presence and leadership in providing FREE Print Media and Online Publication and maximize the benefits of the Global Market in reaching readers both local and international at the same time providing the highest level of quality which will tremendously boost the advertising partners business and contribute in the building of a progressive Filipino Nation.
MISSION
FAB4’s mission is to play a significant role in supporting the continuing progress and development of the country’s economy, education, government and serve the general public’s needs, specifically, in the areas of advertising and information exchange by:
Providing FREE Print and On-Line Publication and meet the growing demands for an alternative quality-value-for-money media and meet the growing demands for operational efficiency;
Consistently pursuing sound business and financial practices to guarantee continuing viability and growth of the company and ensure the attainment of gainful rewards for all concerned.
PRODUCTS and SERVICES
Primary betting on the constant demand on advertising, FAB4 Publing House will enter the local market by being the 1st Newsmagazine and On-Line Publication that will be given away for FREE.
FAB4’s Village People will capitalize on the competition’s circulation limitations by initially printing 50,000 copies and establishing a Web-Portal
( http://www.fab4online.com ) to address the demand for value-for-money advertising venue.
FAB4 likewise will ensure to top-notch quality of its printed publication that will rival leading Newsmagazine’s and invest time in providing modern, relevant news material and articles not to be seen with other free publications.
FAB4’s mission is to play a significant role in supporting the continuing progress and development of the country’s economy, education, government and serve the general public’s needs, specifically, in the areas of advertising and information exchange by:
Providing FREE Print and On-Line Publication and meet the growing demands for an alternative quality-value-for-money media and meet the growing demands for operational efficiency;
Consistently pursuing sound business and financial practices to guarantee continuing viability and growth of the company and ensure the attainment of gainful rewards for all concerned.